Personal information collected
When you visit the website, we automatically collect some information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, as you browse the website, we collect information about individual web pages or products you view, which websites or search terms directed you to the website, and information on how you interact with the website. We refer to this automatically collected information as "Information about the device".
We collect information about the device through the following technology:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information on cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" keep track of the actions that occur on the webssite and collect data including IP address, browser type, Internet service provider, referring / exit pages and date / time.
- "Web beacons", "tags" and "pixels" are electronic files used to record information on how you browse the website.
Additionally, when you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address and telephone number. We refer to this information as "Order Information".
How we use your personal information
We use the order information that we generally collect to fulfill orders placed through the website (including processing payment information, arranging shipping, and providing invoices and / or order confirmations). We also use this order information to:
- Communicate with you;
- Examine our orders for potential risk or fraud;
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use information that we collect about the device to help us identify potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our website (for example, by generating analytics on how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).
Sharing your personal information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here:
We also use Google Analytics to help us understand how our customers use the Site: you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legitimate request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the education page of the Network Advertising Initiative ("NAI") at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.
If you live in Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us via the contact information below.
Furthermore, if you live in Europe, we note that we are processing your information in order to fulfil any contracts we may have with you (for example if you place an order through the website), or otherwise to pursue our legitimate business interests listed above. Also, please note that your information will be transferred outside of Europe, including Canada and the United States.
When you place an order through the website, we will retain your order information for our records unless and until you ask us to delete this information.
For more information on our privacy practices, if you have any questions or would like to file a complaint, please contact us by email at firstname.lastname@example.org, or by post using the details provided below:
- Peter Ott s.r.l.s.
Via Castelnuovo, 7 - 10132 - Torino
VAT number: IT 12593560019
phone +39 3477636532